| Google Algorithms & Penalties | Keyword Research |
|---|
| Google Algorithms & Different Algorithm Updates | Importance of the Keywords in SEO |
| What Is Google Page Rank | Types of Keywords |
| Overview of Google Panda, Penguin, Hummingbird | Keyword research, Different Online Keyword research tools |
| EMD, Pigeon, Rank Brain, Mobile & AMP updates | Google Keyword planner |
| What are Possum, Fred Algorithms | Google Trends and Google Correlate |
| How to Prevent websites from Google Penalties | Other Keyword tools like Uber Suggest, WordStream Free keyword tool |
| On-page SEO | Off Page SEO |
|---|
| Introduction to On-page SEO | Introduction to Off Page SEO |
| How to Create Search Engine Friendly Content? | Different strategies for Building links |
| Content optimization for Search engines | Step by Step Off-page SEO Explanation |
| On-page SEO, Step by step explanation | Importance of Backlinks |
| What is SEO Title/Meta title, how to write Meta titles & Best practices | What is Link Juice, Link authority? |
| What is Meta Description and How to write? | What is Page Authority & Domain authority? |
| Meta Keywords and importance of Keyword Density | Link Building Practices |
| Keyword Cannibalism | Different Search Engines Submissions, |
| What are Header Tags and importance in On-page SEO | Directory Submissions |
| Anchor links and Anchor text | Web 2.0 sites and link Submission |
| Alt.txt, captions and Tags | What are EDU links, Wiki Links and GOV links? |
| Inbound Links & Outbound Links | Forum Posting, Article writing, Press release |
| Slug, Url structure and Permalinks | Microblogging or Commenting |
| Site Navigation | Classifieds posting, Business Listing |
| Breadcrumbs | Question and Answers |
| Plagiarism and Duplicate Content | Social Bookmarking, Social Networking, RSS Feeds |
| Best Landing page practices for SEO | - |
| Robo.txt and URL Canonicalization | - |
| HTML/XML Sitemaps creation and submission | - |
| Universal SEO | Local SEO for Local Businesses Listings |
|---|
| What is Universal SEO | Optimizing Local Business website for Search Engines |
| Search 3.0 ( WEB 3.0) | How to prepare a Local SEO strategy |
| Google Universal Search Overview | Google my Business page creation |
| How to Optimize Universal Content for Search engines | Google Map’s listing |
| Media files Optimization | Local Business creation in Google and Bing Places |
| Image SEO Optimization | Analytics integrations |
| SEO for Videos | Yellow pages & Local Directories submission |
| SEO for Doc Files, PPT files, Animation files, Audio | - |
| Rich cards and snippets | - |
| Web Master Tools/Search Console | Google Analytics |
|---|
| Google & Bing Webmaster tools setup | introduction to Google Analytics |
| Integrating Search console with website | Integration of Website with Google analytics |
| Search appearing settings | Real time Traffic analytics, Traffic sources |
| Structured Data, Rich cards, Data Highlighter, HTML Improvements | Audience Overview, Demographics, Location & Language Tracking |
| Accelerated Mobile Pages (AMP) | Behavior, Devices and Acquisition |
| Search Traffic Settings | Tracking Leads and Goal setting |
| Search Analytics, Links to your site, Internal Links, International Targeting | - |
| Indexability& Crawling settings | - |
| Index Status, blocked resources, remove URLs | - |
| Crawl Stats, Crawling Errors, Fetch as Google, Robo.txt tester, | - |
| Sitemap Submission | - |
| SEO site analysis & Reporting |
|---|
| Website SEO analysis | Creating different Customized Goal driven reports |
| Competitor SEO Analysis and strategy preparation | Creating SEO Reports by using Different online tools |
| How to create SEO reports for Clients | SEO tools, SEM Rush, Crazyfrog, Woorank, Moz SEO, Similarweb etc. |
