Search Engine Marketing (SEM) Training in Dilsukhnagar Hyderabad
SEM refers to Search Engine Marketing which is the form of PPC(Pay Per Click). Search engine advertising helps advertisers to bid on their ads for which fee is paid per click on the Ad. This also helps us to know the visits to our site.
PPC helps you gain traffic, leads to the companies, This is a time-saving technique where you can have a complete control over the budget and the effective way to spend the budget so that you derive the best results using Search Engine Marketing.
| SEM Coaching in Hyderabad - Training Overview | |
|---|---|
| Introduction of Pay Per Click and different PPC platforms | How to create Reports for Clients |
| Introduction to Search Engine Marketing | SEM strategy Building |
| Why SEM is Important for any business | Real-time Analytics for Campaigns |
| Google Adwords and overview | Custom Audience Creation |
| Keyword planner and Ad diagnosis tools overview | Conversion Goal setting and tracking |
| Search Advertising | Landing page Best practices |
| Display Advertising | Testing different Landing pages by A/B Testing |
| Video Advertising | Tracking & measuring ROI of online advertising by Analytics |
| Shopping Ad’s | Real-Time Campaigns for a better understanding of Metrics |
| Universal APP Advertising | Google Adwords Partner Certification Exam preparation |
| Remarketing Ad’s | Segregate Ad groups with Relevant keyword grouping |
| Customized reporting | Creation of Effective Ad copies |
| Google Adwords account setup | Different Ad Extensions Overview |
| Keyword Planner & how to do Keyword research | Defining Daily/Monthly budgets |
| Keyword Match types | Search Network Campaign with advanced options |
| Create Advertising, Display Advertising, Video ads, Shopping Ads, Mobile Ads. | Display Network Campaign |
| Important terms in PPC (what is a Quality Score, CTR, CPC, CPM, CPA etc.) | Shopping ads and Video Ads |
| Different Bidding Options & Bidding Strategies in Adwords | Universal Mobile App Ad campaign to promote App’s |
| Advanced Targeting Options (Location, Device, Network, Demographics etc.) | Dynamic Search Ads Overview |
| Campaign Structure in Adwords | Conversion tracking creation |
| What are Ad groups, Ad copies, and Keywords in Campaign | Remarketing list Preparation |
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